Smooth and robust.
Distinguished by the deep brown color and heavy oil on the bean’s surface, Full City Roast further intensifies the unique character of each different coffee. Coffee does not become bitter when roasted darker. Bitterness in coffee is from poor quality beans or improper roasting. Dark roasted coffee should have a heavy, rich flavor, never burnt or bitter. The extended time in the roasted not only makes coffee darker, but also lighter in weight. Coffee contains water, that water is turned into steam during the roasting process, steam pressure causes the beans to swell in size. After roasting, coffee can weigh up to 25% less from the loss of water within the bean.
Vienna Roast slightly intensifies the character of each coffee from the different origins, as well as bringing out flavors that may remain hidden at the American Roast level. This is perhaps the most difficult roast level to master, just moments too long in the roaster will result in too much oil on the bean’s surface, and if the roast is finished seconds early no oil will appear.